customer expectation

/ˌkʌstəmər ekspek'teɪʃ(ə)n/ noun
the ideas and feelings that a customer has about a product or service, based on what he or she needs from it and expects it to do
(NOTE: Customer expectation can be created by previous experience, advertising, what other people say about it, awareness of competitors’ products, and brand image. If customer expectations are met, then customer satisfaction results.)

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • customer expectation — Gen Mgt the needs, wants, and preconceived ideas of a customer about a product or service. Customer expectation will be influenced by a customer’s perception of the product or service and can be created by previous experience, advertising,… …   The ultimate business dictionary

  • Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… …   Wikipedia

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  • Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

  • Customer experience — (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It… …   Wikipedia

  • expectation — noun (usually expectations) ADJECTIVE ▪ big, great, high, lofty (esp. AmE) ▪ modest ▪ I have modest expectations about what my research can accomplish …   Collocations dictionary

  • buyer expectation — /ˌbaɪə ekspek teɪʃ(ə)n/ noun same as customer expectation …   Marketing dictionary in english

  • buyer expectation — Gen Mgt see customer expectation …   The ultimate business dictionary

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  • Remanufacturing — is the process of disassembly and recovery at the module level and, eventually, at the component level. It requires the repair or replacement of worn out or obsolete components and modules. Parts subject to degradation affecting the performance… …   Wikipedia

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